Last Tuesday, I attended the 2015 Northwest Arkansas Technology Summit, presented by the Bentonville-Bella Vista Chamber of Commerce and the NWA Tech Council. When I first heard about the event, I was sure that it was not a place for me. My mental image was that of people with pocket protectors and social skills akin to Sheldon from The Big Bang Theory. File me under "prone to stereotyping" again. (shame)
The event was very well organized and full of more information than my non-techy self could process. It was great in every way! I was exposed to so many new ideas and lots of things that apply to my life: professionally, as a blogger and as a consumer.
Nearly 1,000 people were able to come together and learn from people who are getting it right when it comes to blending technology with their businesses. People were welcoming and encouraged questions and offered explanations. I was able to join a group of my fellow Northwest Arkansas bloggers to help promote the event on social media in real time, which was also fun.
Professionally, I knew that I could take away some things that would certainly help me in my daily marketing duties...and boy, did I! Mainly, as much as the world has gone to digital and online shopping, there is still a place for brick & mortal retail in the world. People may go into a store only to pull up an item on their phone to purchase, or check out an item in person before they buy online. It's still our job, as sales professionals, to provide excellent customer service to earn the customers' trust and make them want to buy from us.
Customer service is universal in any business; in person and online.
Another big takeaway for me? The job opportunities! This gave me such hope for my kids' future! I got even more affirmation to challenge, encourage and show them the value of technology in their lives now and in the future. I want my kiddos to embrace it and go toward it. The possibilities are unlimited and will continue to grow as they do.
Here are a few of my tweets from the presentations at the Northwest Arkansas Technology Summit.
The event will be coming back in 2016, so watch for information if you missed this one and might want to check it out! If I can learn from it, you can too! Let me know and I'll save you a seat.